Project title: Digital marketing and women enterpreneurship
Applicant’s name: Huseynova Ruhangiz Bashir

Goals and objectives of the project
Overall goal:
The proposed activities aim to increase women's knowledge and skills in e-commerce and business and improve participants' employment prospects and job opportunities.

Special goals:
1.    The goal is to give women entrepreneurs the skills they need to bring their existing work online.
2.    Improving the knowledge and skills of women entrepreneurs in the field of basic concepts, advantages, limitations and planning of digital marketing.

Project results: Promotion of women's entrepreneurship and self-employment;
-    20 women entrepreneurs will understand the basic concepts of digital marketing, including benefits, limitations and planning.
-    20 women entrepreneurs will recognize different social media platforms, set up and use shared platforms.
-    20 women will use the social media tracking service to set up initiative messages and create notifications.
-    20 women entrepreneurs will understand the different options for online marketing and advertising, including search engines, email and mobile marketing.
-    20 women entrepreneurs will understand and use their analytics services to track and develop campaigns.